Research: Jazz Magazines

The genre I have chosen for my music magazine is Jazz. I have chosen this genre as I think that it is a different style to the music that is around at this time and will be interesting to research into something new. The target audience for this magazine is mostly ages 25-54 and over 50% of those are white men. Jazz singers dress smartly and elegant as the men wear a suit and tie and the women wear long ballroom dresses to show that their songs are sophisticated and they are serious about their work. There are not many famous Jazz singers, but Jools Holland is a modern day Jazz pianist and artists such as Frank Sinatra and Micheal Buble have become famous through swing music which is a developed style of Jazz. Frank Sinatra and Micheal Buble are always seen in a suit and tie or bowtie. However, as Jools Holland is a modern jazz musician he wears just a shirt and blazer. Most music magazines are owned by major international institutions such as Bauer. However, my genre is niche, which means I would want it to be owned by a smaller publishing company who can pay more attention to it.

All of these people are over the age of 25 which is why this genre attracts the older audiences. They have all been represented as smart, respectable and sensible which also appeals to an older audience rather than young because younger audiences prefer brighter colours and something less sensible.